Content Marketing: Adopting the Publisher Mindset

 The Vision To become a publisher, a content creator and the "CNN" of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use it to engage in quality discussions with stakeholders . This approach will allow you to develop owned media channels that can be modified on a campaign-by-campaign basis. The value gained by becoming the source and owning the media channel vs. paying for it is the ability to extend reach, increase market share and build brand loyalty. This will enable you to communicate more effectively with stakeholders. The stakeholder communications engaged-in can then be monitored, measured and optimized to meet your pre-defined success metric. Taking a Publisher Approach The goal of a publisher is to create content that is relevant for a target audience. The more credible and authoritative the

Setting Up Your Car Workshop

  Automobiles have become a very intrinsic part of man's life and it would be safe to assume that without automobiles life would come to a standstill, literally. Since the inception of the steam powered tricycle in 1769, the popularity of automobiles has been on the rise. It is estimated that over a billion vehicles are currently on road with the number increasing at an alarming pace. Purchasing a car in today's economic conditions has become very difficult due to increasing taxes, inflation in price of spare parts and the ever rising fuel costs. The most expensive aspect of owning a car apart from the fuel costs is the service and labor charges which are collected by the service workshop. But there is a way to save money if one has a good knowledge of tools and mechanics. The answer is to set up your own car workshop. Quite a few issues can be handled by the owner himself especially like cleaning the air filter, changing oil or replacing a fused bulb if the owner is not afraid

Calculating Car Workshop Labour Efficiency

 The clock is ticking 'Time is money' in bodyshops and service workshops. Essentially, these operations buy and sell the time of panel beaters, painters and technicians. A service workshop, for example, might buy one hour from a technician for £10 and sell it to a customer for £40, and make a profit of £30. (These figures are, of course, notional). Buying and selling the time of productives is, or should be, the major source of revenue and profit in bodyshops and service workshops. Profits from the sale of spare parts; oils and lubricants; paint and materials; and sublet and sundry are all subsidiary to the buying and selling of productives' time. If you don't sell time, you don't sell any of these other things. Just as you would take great care when buying and selling a spare part, you have to pay equal attention to buying and selling productives' time - or even more so, because you cannot 'stock' productives' time. In other words, if you don't

What To Look For When Choosing A Car Repair Workshop

  A car repair workshop is a car owner's best friend. Even people who have knowledge in fixing their own cars have at least once in their life visited a vehicle repair shop to have a check on their car engines. But what should motor vehicle owners look for when they need a reliable car repair workshop that could handle any problems with their car engines that they would encounter? A car repair workshop should have competent mechanics. Mechanics that could handle multiple car engine types is a plus when it comes to choosing the right car repair shop to entrust your cars with. Auto repair workshops with well rounded mechanics are great especially when you have multiple vehicles of various car engines. Even though it is not bad to go to different car repair workshops for your different car engine types, having a single shop to provide service to all of your cars would save you time and give you convenience and ease. A motor vehicle restoration work shop that could give extra services

6 Must Do Steps For Increasing Productivity

  Increasing productivity is very essential if you want to accomplish your daily laid down tasks, remain competitive in your industry since your productivity determines how successful you become. You can improve your level of productivity and increase the amount of work you accomplish every day. If you need to increase how productive you are, here are some exceptional tips that will help you improve your productivity and achieve the goals you desire. 1 - Make a daily plan. To be productive throughout the day, you need to have a daily plan that guides all your daily activities. This is an important tool in increasing productivity. The daily plan will help you know the activities you are supposed to do each day, their order of importance and when they are to be done such that by the time the day ends, you will have completed each of them. Create your daily plan the night before so that when morning comes you begin implementing it. This is the most important tool in increasing productivit

Cure to All Disorders - The Natural Essential Oil

 In synchronization with rapid industrialization and scientific advances, our lifestyle has undergone a dramatic change. This change in lifestyle has significantly affected the lives of people and despite of daily scientific discoveries, people are becoming more and more prone to many sorts of disorders and ailments. According to a research conducted by World Health Organization, 80% ailments can be considered as life-style disorders and these are so pernicious that they have rendered us simply lifeless and less energetic & enthusiastic. There can be numerous remedies and medications to cure an ailment, one of them being essential therapeutic oils. These oils are extracted from natural herbs, plants and their parts that are easily found in nature. They are an extremely effective and safe method for treatment of diverse diseases. So lets find out how and in what ways these essential oils are beneficial to us. The essential oils can make you lead a healthy and happy life owing to the